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The Breakdown: Facebook

Facebook, since its beginning in 2004, has become the biggest social media network. Reaching far and wide with its controversies about security and privacy to its functional use of groups and shop market, the digital platform made for connecting with friends and family has revolutionized how brands can advertise themselves to consumers. Comprising of a very comprehensive and diverse audience, Facebook is consistently changing the way we view social media and can play an imperative role in your brand’s success.

The age breakdown: Globally, according to Statista, Facebook’s age distribution as of January 2020 shows that its demographic is still relatively young. 5.6% of its active users are 13 to 17 years old, 24% are 18 to 24 years old, 32% are 25 to 34 years old, 17.1% are 35 to 44 years old, 10.4% are 45 to 54 years old, 6.1% are 55 to 64 years old, and 4.4% are 65+. 

Among the younger demographic prominent in using Facebook, it is important to acknowledge that it’s not their top social media platform. And though, the older demographic isn’t the largest, Facebook is the most popular for the senior population. Marketing researches predict that the younger demographic will dip in the coming years while the older demographics increase in active engagement with the platform. 

The gender breakdown: Data shows that in the U.S., in 2019, more women than men used Facebook. While 75% of its users are women and 63% men, this stays consistent with women preferring visual-based digital spaces. Most of Facebook groups is primarily made and cultivated by women; Hootesuite explains that women are 40% more likely to create groups as well as 70% more likely to create fundraisers. 

The usage statistics: Hootesuite explains that Facebook had an estimated 2.45 billion monthly active users and 1.62 million daily active users in 2019. A 9% increase from the year prior, marketing experts expect an increase in 2020 as well. 

The Pew Research Center study shows that in 2019, 69% of U.S. adults actively use Facebook. The study also explains that 51% of its users check Facebook several times a day. 23% check about once a day, and 26% check less often than that. Amid many security and privacy controversies, Facebook’s users are still extremely active and engaging with the site proving to be an important space for many to connect. 

The business of Apps suggests that in 2020, users in the U.S. will spend an average of 37 minutes a day on Facebook. Globally, 90% of users choose the mobile version of Facebook over the desktop version, and it has become the second most used mobile app in the world. Most users, about 57%, use Facebook to share content with their friends and family. 46% use it to watch videos, 38% use it solely for news, and 15% use it for shopping. 

The revenue statistics: Facebook’s revenue for its third quarter of 2019 came to $17.65 billion. This was a 29% increase from the year prior. Steadily increasing for the platform, Facebook’s ad revenue logged in at $17.4 billion. Proving to climb upwards after Facebook’s drop from its privacy issue, 2020 for the social media site looks quite promising,

Shifting our focus to understanding Facebook’s continuous updates and new launches creating more opportunities for users to engage. Despite its downs, its ups have been impressive to the users. Brands and consumers alike can use them to their advantage; crafting marketing strategies that adhere to Facebook’s groups and video content can be highly advantageous for both parties. Connecting with each other was Facebook’s main mission and in 2020, Facebook is the place for your brand to connect farther than ever before.

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